Hi. My name is

James Metzger

Strategic Marketing That Actually Moves the Needle

I help founders, agencies, and growing brands cut through the noise, connect with the right audience, and drive measurable growth.

Strategy

I help brands define sharp positioning, clear messaging, and go-to-market strategies that drive real results, not just reach.

Campaigns

From paid social to funnel automations, I build and lead high-performing marketing campaigns that convert attention into action.

Systems

I design lean, scalable systems across CRM, email, and content ops to eliminate chaos, track leads, and accelerate growth.

Messaging

Crafting words that resonate, whether it's for websites, ads, or LinkedIn. Messaging that sounds human and actually sells.

Services

Whether you're building a startup, scaling a team, or repositioning your brand — I help you get clarity, visibility, and traction.

From defining your unique edge to building marketing systems that actually convert, I work as an embedded partner in your business.

No fluff. No funnels for the sake of it. Just strategic clarity and hands-on execution.

Case Studies

Trusted by Industry Leaders

Case Studies

LaboLife

Educate, Legitimize & Convert

Dida Travel

Brand-Led Website Experience

Hotelbeds Group

Multi-Brand Digital Integration

Roiback

Service-Driven Web Strategy

Thrive Lending Group

Personal Brand Growth Engine

Arbor FG

Recruitment System for Scale

Proven Process

Discovery → Deep-dive into your goals, bottlenecks, and brand DNA

STEP 1
Positioning → Clarify your market edge and align messaging with audience triggers.

STEP 2
Systems Design → Build lean, scalable workflows across CRM, email, and content.

STEP 3
Creative Execution → Launch campaigns, optimize channels, write, edit, and adapt.

STEP 4
Refinement & Scale → Review, optimize, and set up for long-term traction.

STEP 5

Working together

I don’t believe in bloated systems or one-size-fits-all funnels.

With over 18 years of experience across sectors, from nimble startups to FTSE 100 giants, I’ve learned that every brand has its own pressure points. That’s where we start. My process is built for clarity, speed, and results.

No fluff. No vanity metrics. Just outcomes.
You won’t get a PDF strategy doc and a goodbye. I’m hands-on.
I work as an embedded partner, not a detached consultant.

Client Testimonials

“James brought clarity and direction at a time when we were juggling multiple brand launches under the Hotelbeds Group. He quickly understood what each brand needed to stand out and helped shape messaging that felt both strategic and authentic. What I appreciated most was his ability to cut through the noise and turn complex ideas into something that felt clear and actionable. He worked closely with our team to make sure the creative and design elements matched the strategy, and the result was something we were genuinely proud of. James is someone who cares about the outcome and gets stuck in to make sure it lands.”

Daniel McCreedy
Creative & Brand Director, Hotelbeds Group

“I'm not sure where to start with this review... Hands down James is amazing to work with. He is a marketing genius with a very keen eye for what consumers are looking for. His coaching style is very unique which has really helped me overcome my limiting beliefs around how I show up on social media. I always feel like I get personal attention from James and can tell that he is very committed to my brand's success. If you're looking marketing that makes a ton of sense, and really works, you need to connect with James.”

Marc Bui
Branch Manager, Fairway Independent Mortgage Corp.

“What stood out right away was how quickly James understood both our industry and our vision for Roiback. We were expanding our services and needed a website that could reflect that shift without overwhelming visitors or losing the essence of our brand. James brought structure to the messaging, clarity to the design, and a creative approach that made the entire experience feel cohesive and modern. He asked the right questions, challenged us where it mattered, and helped us turn a complex offering into something simple and powerful. On top of that, he's approachable, collaborative, and genuinely easy to work with.”

Rebeca González
General Manager, Roiback

“James brought a level of clarity and strategic thinking that we genuinely needed. At LaboLife, we were facing a real perception issue in the medical space, and it wasn’t something we could fix with just a rebrand or new messaging. James helped us dig deeper—getting to the root of how healthcare professionals viewed micro-immunotherapy and building a full strategy to shift that narrative. From the concept of the educational platform to supporting us in selling the vision internally, he was hands-on the whole way. He didn’t just give us ideas, he helped us bring them to life and made sure the team was equipped to keep the momentum going. His mix of creativity, structure, and empathy made him an essential part of the process.”

Daisy Kirova
Head of Marketing, Labolife

Average Increase in Organic Reach

300%

Average Increase in Inbound Leads

125%

Video views for 1 client

+10M

Client Retention

90%

Let’s talk

If you’re looking for clarity, momentum, or a second brain to help drive results, let’s chat.

I work with founders, marketers, and teams who want more than noise. More signal. More strategy. More impact.

EMAIL: hi@jgmetzger.com

Schedule a Call