Independent marketing strategist. 18+ years diagnosing what’s broken and building strategies that work.

I’ve spent 18+ years in digital marketing — watching every major shift in how brands attract, convert, and retain customers. From early SEO and paid search to social media, marketing automation, and now AI-powered solutions.
What hasn’t changed is the fundamentals: most marketing problems come down to gaps — in lead generation, in conversion, in the systems that connect the two.
I work as an independent consultant — just me, not a team. I come into your organization for 3 months, talk to the right people, audit everything, and build a strategy that leverages AI and automation to solve the problems your team is facing.
My approach is human-led and tech-enabled. I don’t believe in replacing people with AI — I believe in using AI to amplify what your team already does well and automate what’s holding them back.
I don’t execute. I diagnose and design. Then your team runs with it.
The best marketing strategy is one your team can actually execute. I build plans that work in the real world — with real constraints, real budgets, and real people.
Deep operational audits that uncover exactly where leads, conversions, and revenue are being lost.
Practical AI solutions and workflow automation. Tools and strategies that solve real business problems.
Designing the path from stranger to customer. Lead qualification, nurture sequences, and conversion optimization.
Both sides of the equation. Content strategy, SEO, paid channels, email, outbound — and how they work together.
Selecting, integrating, and optimizing the right tools. HubSpot, Salesforce, and the ecosystem around them.
Turning insights into action. Prioritized plans with timelines, resources, and measurable outcomes.
If your marketing has gaps, let’s talk about how I can help find and fix them.
Get in touch