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About

James Metzger.

Independent marketing strategist. 18+ years diagnosing what’s broken and building strategies that work.

James Metzger
Marketing Strategy Consultant · Mallorca, Spain

I’ve spent 18+ years in digital marketing — watching every major shift in how brands attract, convert, and retain customers. From early SEO and paid search to social media, marketing automation, and now AI-powered solutions.

What hasn’t changed is the fundamentals: most marketing problems come down to gaps — in lead generation, in conversion, in the systems that connect the two.

I work as an independent consultant — just me, not a team. I come into your organization for 3 months, talk to the right people, audit everything, and build a strategy that leverages AI and automation to solve the problems your team is facing.

My approach is human-led and tech-enabled. I don’t believe in replacing people with AI — I believe in using AI to amplify what your team already does well and automate what’s holding them back.

I don’t execute. I diagnose and design. Then your team runs with it.

18+Years in digital marketing
SoloIndependent consultant
3 moFocused engagements
AI+Automation-powered strategy

The best marketing strategy is one your team can actually execute. I build plans that work in the real world — with real constraints, real budgets, and real people.

Expertise

What I bring to the table.

Marketing Diagnostics

Deep operational audits that uncover exactly where leads, conversions, and revenue are being lost.

AI & Automation

Practical AI solutions and workflow automation. Tools and strategies that solve real business problems.

Funnel Architecture

Designing the path from stranger to customer. Lead qualification, nurture sequences, and conversion optimization.

Inbound & Outbound

Both sides of the equation. Content strategy, SEO, paid channels, email, outbound — and how they work together.

MarTech Strategy

Selecting, integrating, and optimizing the right tools. HubSpot, Salesforce, and the ecosystem around them.

Strategic Roadmaps

Turning insights into action. Prioritized plans with timelines, resources, and measurable outcomes.

Let’s work together.

If your marketing has gaps, let’s talk about how I can help find and fix them.

Get in touch